Privacy Policy of Prima Urgent Care in Fairfax, VA

Please carefully read the following privacy statement to learn about our policies, methods, and how we will handle your information. For more information, contact us.

This Notice of Privacy Practices is NOT an authorization. It describes how we, our Business Associates, and their subcontractors may use and disclose your Protected Health Information to carry out treatment, payment, or health care operations, and for other purposes that are permitted or required by law. It also describes your rights to access and control your Protected Health Information. “Protected Health Information” is information that identifies you individually, including demographic information that relates your past, present, or future physical or mental health condition and related health care services. In addition, by using this website and associated applications, you agree and accept to the privacy policy of our service provider for digital applications and website, please read this page https://www.patientgain.com/privacy. You are also agreeing to https://www.patientgain.com/baa. issued to us by our service provider (https://www.patientgain.com/baa.)

SMS Consent & Disclosure and Privacy Policy

1. Introduction & Purpose

Prima Urgent Care (“we,” “us,” “our,” or “the Practice”) is committed to keeping our patients informed and connected through convenient, timely communication. This SMS Consent & Disclosure Policy outlines the terms and conditions governing text message (SMS/MMS) communications sent by Prima Urgent Care to patients and authorized individuals who have provided their mobile phone numbers and consented to receive such messages.

By providing your mobile phone number to Prima Urgent Care — whether through our website, patient intake forms, appointment scheduling systems, or any other method of communication — you expressly consent to receive text messages from us in accordance with the terms described in this policy.

2. Scope of Text Message Communications

When you opt in to receive SMS communications from Prima Urgent Care, you may receive messages related to, but not limited to, the following categories:

Appointment Reminders & Confirmations — Notifications to remind you of upcoming appointments, confirmations of newly scheduled visits, and alerts regarding appointment changes or cancellations.
Billing Notifications & Payment Reminders — Messages related to outstanding balances, payment due dates, billing statement availability, and payment confirmation receipts.
Important Health-Related Updates — Time-sensitive communications regarding public health advisories, changes to clinic hours, service availability updates, and other operationally critical information that may affect your care.
Post-Visit Follow-Up & Survey Reminders — Brief messages inviting you to complete patient satisfaction surveys or post-visit feedback forms to help us improve the quality of care we provide.
Two-Factor Authentication (2FA) & Account Security — One-time verification codes or security-related messages to protect your patient portal account and ensure secure access to your health information.

These messages are intended solely for informational, transactional, and healthcare-related purposes. Prima Urgent Care does not send promotional or marketing text messages unless you have separately and explicitly opted in to receive such communications.

3. Message Frequency

Message frequency varies based on your individual healthcare activity, including but not limited to scheduled appointments, billing cycles, and account interactions. You may receive multiple messages per week depending on the nature and volume of your engagement with our practice.

There is no fixed cap on the number of messages you may receive; however, we are committed to sending only messages that are relevant, necessary, and directly tied to your care or account activity.

4. Message & Data Rates

Standard message and data rates may apply to all SMS/MMS messages sent to or received from Prima Urgent Care, depending on the terms and conditions of your mobile carrier’s service plan. Prima Urgent Care is not responsible for any charges incurred by your wireless carrier in connection with the receipt of our text messages.

For specific information regarding your messaging plan, data usage fees, or carrier-imposed surcharges, please contact your mobile service provider directly.

5. Patient Consent & Opt-In

Your consent to receive text messages from Prima Urgent Care is obtained at the time you voluntarily provide your mobile phone number through any of the following channels:

Online appointment scheduling or contact forms on our website
Patient registration and intake forms (paper or electronic)
Verbal consent provided during phone calls or in-person visits
Patient portal account setup and preferences

By providing your mobile number through any of the above methods, you acknowledge and agree that:

You are the owner or authorized user of the mobile device associated with the number provided.
You consent to receive SMS/MMS messages from Prima Urgent Care as described in this policy.
Your consent is not a condition of receiving medical treatment or any other services from our practice.
You may withdraw your consent at any time by following the opt-out instructions outlined in Section 7 of this policy.

6. Help & Support

If you have questions about our text messaging program, need assistance, or would like more information, you may:

Reply “HELP” to any text message received from Prima Urgent Care to receive a brief summary of the program and support contact information.
Call us directly at (703) 485-4005 during regular business hours (Monday–Friday, 8:00 AM – 8:00 PM; Saturday–Sunday, 9:00 AM – 1:00 PM).
Visit our website at https://primaimmediatecare.com/contact to submit an inquiry or access additional resources.

7. Opt-Out Instructions

You have the right to stop receiving text messages from Prima Urgent Care at any time. To opt out:

Reply “STOP” to any text message you receive from us.

Upon receipt of your opt-out request, we will send a single confirmation message acknowledging that you have been unsubscribed from future SMS communications. You will not receive any further text messages from Prima Urgent Care unless you re-enroll at a later date.

Please note that opting out of text messages does not affect your ability to receive care from our practice, nor does it cancel any existing appointments or account obligations. We may continue to contact you through other communication channels (phone, email, postal mail) as necessary for your healthcare.

8. Privacy & Data Protection

Prima Urgent Care takes the privacy and security of your personal information seriously. All mobile phone numbers, messaging preferences, and related data collected through our SMS program are handled in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).

For comprehensive details on how we collect, use, store, and protect your personal and health information, please review our full Privacy Policy at: https://primaimmediatecare.com/termsofuse

Third-Party Sharing Restrictions

Patient text message opt-ins will not be shared with any third-party systems for marketing or promotional purposes. Your mobile number and SMS consent data are used exclusively by Prima Urgent Care for the healthcare-related and transactional communications described in this policy.

This commitment ensures full transparency and alignment with regulatory standards for data protection, including guidelines established by the Cellular Telecommunications Industry Association (CTIA) and applicable wireless carrier compliance requirements.

9. CTIA Compliance & Carrier Standards

This SMS program is operated in compliance with the guidelines and best practices established by the CTIA and all major wireless carriers, including but not limited to:

Clear and conspicuous disclosure of message types, frequency, and associated costs prior to opt-in.
Unambiguous opt-in mechanisms that ensure your consent is informed, voluntary, and documented.
Functional opt-out processes that are honored promptly and without delay.
Privacy safeguards that prevent the unauthorized sale, sharing, or distribution of your mobile number or opt-in data to third parties for marketing purposes.
Accurate program identification in all outbound messages so you can readily identify Prima Urgent Care as the sender.

10. Supported Carriers

Our SMS program is compatible with all major U.S. wireless carriers, including but not limited to AT&T, Verizon, T-Mobile, Sprint, U.S. Cellular, and most regional and prepaid carriers. Carrier support is subject to change without notice. If your carrier does not support SMS messaging from short codes or long codes used by our program, you may not receive some or all messages.

11. Disclaimer of Liability

Prima Urgent Care is not liable for any delays or failures in the delivery of text messages caused by factors beyond our reasonable control, including but not limited to:

Wireless carrier network outages or disruptions
Device incompatibility or technical malfunctions
Changes to your mobile phone number without prior notification to our practice
Messages blocked or filtered by your carrier or device settings

Text messages should not be used for urgent or emergency medical communications. If you are experiencing a medical emergency, call 911 immediately.

12. Modifications to This Policy

Prima Urgent Care reserves the right to update, modify, or amend this SMS Consent & Disclosure Policy at any time. Any material changes to this policy will be reflected on our website with an updated effective date. Continued receipt of text messages following any such modifications constitutes your acceptance of the revised terms.

13. Contact Information

If you have any questions, concerns, or requests related to this SMS Consent & Disclosure Policy, please contact us:

Prima Urgent Care: 3903 Fair Ridge Dr Suite Q, Fairfax, VA 22033 Phone: (703) 485-4005 Website: https://primaimmediatecare.com